FR+2016+The+McDonald’s+Corporation

__Questions__ Aim- whats the authors propose? Audience- is there a primary and secondary audience? Cultural- how do cultural events influence the relationship between the author and audience? Historical- will history be made from text? __Aim__ In fast food nation Eric Schlosser is talking about the Mcdonald's corporation. Eric’s purpose in mentioning the Mcdonald's corporation is to show people how Mcdonald's has influenced our society. Getting children to want their products and asks for them allows the corporation to use children against their parents. “The aim of most children’s advertising is straightforward: get kids to nag their parents and nag them as well” (fast food nation Pg 43) This quote is explaining the author's reasoning for mentioning the Mcdonald's corporation. __Audience__ The Book fast food nation is talking about eh Mcdonald’s corporation and the audience is anyone and everyone looking to see how Mcdonald’s is affecting society and is wanting to see how Mcdonald’s is targeting children to use as a leverage for sales. “ The McDonald's Corporation  modeled its marketing tactics on The Walt Disney Company, which inspired the creation of advertising icons such as Ronald McDonald  and his sidekicks . Marketing executives intended that this marketing shift would result not only in attracting children, but their parents and grandparents as well.” (wikipedia) The primary audience to the Mcdonald corporation is children who will ask the secondary audience being parents and grandparents to buy from Mcdonald’s __Cultural__ The culture of america affects how society sees Mcdonald’s. It also affects how the corporation sees it's customers. The corporation Has earned the trust of children from such a young age only to get tio the one thing that really matters to them their parents wallets. “McDonald's is the world's largest chain of hamburger  fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 outlets” and many of them buying for children. in 2007 a study in Technomic's 2009 Kids And Moms Consumer Trend shows that 37% of children chose Mcdonald’s as their favorite fast food restaurant. __Historical__ History will definitely be made from the book fast food nation. The book is giving insight to what fast food really is. People who read this book will see how the fast food industry works and how industries are using and analyzing children to get a better marketing campaign. “Today market researchers not only conduct surveys if children in shopping malls they also organize focus groups for kids as young as 2 and 3” (fast food nation Pg 44) This is proving how marketing researchers will do many crazy things to get good advertisements to appeal to children. __Resources__ [|__https://en.wikipedia.org/wiki/McDonald%27s__] [|__https://en.wikipedia.org/wiki/Fast_Food_Nation__] [|__http://www.huffingtonpost.com/2014/03/13/mcdonalds-happy-meal-facts_n_4936593.html__]
 * The McDonald’s Corporation- Amelia Gillette **